If you’re looking to build trust in your brand, one of the most powerful tools is client testimonials. Testimonials give potential customers an insight into how your product or service has helped others in similar situations. They also allow you to showcase your brand story in an authentic way. But how can you get these powerful testimonials?
Using the right questions is key for getting great opinions from clients that can be used as testimonials. Here are five questions to ask when gathering customer feedback:
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What was the problem you were having before you discovered (Your Company)?
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What did the frustration feel like as you tried to solve that problem?
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What was different about (Your Company)?
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Take us to the moment when you realized (Your Company) was actually working to solve your problem.
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Tell us what life looks like now that your problem is solved or being solved.
Asking customers these questions will help paint a vivid picture of the kind of solutions and impact your company can provide — which, in turn, can create compelling stories that attract new customers and build credibility for your business!
These types of open-ended questions will give potential customers a better understanding of how their experience with your product/service has changed for the better and encourage them to consider similar solutions for their own challenges. Try including 3-4 interview testimonials on individual landing pages, social media channels, or even case studies on important topics related to your business!
