Vermont State Housing Authority
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Inside the Project
Delivering Relief at Scale: How FourteenG Helped Vermont Renters Access Emergency Housing Assistance
Overview
When the COVID-19 pandemic left thousands of Vermont residents struggling to pay rent and utilities, the Vermont State Housing Authority (VSHA) needed to act quickly. With $110 million in federal funding through the CARES Act, they were responsible for creating and promoting a program that could get rental assistance into the hands of those who needed it most. The challenge was reaching diverse audiences quickly and clearly, without losing anyone in the process.
That is where strategy and partnership made all the difference.
The Challenge
The Emergency Rental Assistance Program (ERAP) had to reach three distinct groups: renters, landlords, and community partners. Each needed different information, but all needed clarity and trust. VSHA, alongside their technology partner ReFrame Solutions, was under pressure to not only distribute funds efficiently but also manage high-volume communication in the middle of a housing crisis. A single missed message could mean someone losing their home.
How We Partnered
FourteenG worked closely with VSHA and ReFrame Solutions to develop a fully integrated communication strategy. Our goal was to create a clear, centralized resource for all stakeholders, while building awareness through a wide-reaching media campaign. Every message was designed to be accessible, actionable, and aligned with the urgency of the moment.
What We Delivered
- Program-Specific Website
Designed and developed a centralized portal to serve renters, landlords, and partners with real-time updates and application guidance - Multi-Channel Marketing Campaign
Created cohesive messaging and visuals across web, email, social media, print, and video - Targeted Broadcast Media
Deployed ads across TV, OTT, and radio to maximize reach in rural and urban areas alike - Email and Call Center Support Tools
Developed materials that supported both self-service users and call center staff fielding thousands of inquiries - Ongoing Content Management
Updated site and campaign materials regularly to reflect shifting program guidelines and deadlines
Results
- Helped drive record website traffic with over 12,000 monthly visitors
- Established a trusted hub of information for renters, landlords, and partners statewide
- Strengthened public trust and clarity around a complex and urgent public program
- Supported one of the most recognized and efficient ERAP rollouts in the country
Testimonials
“FourteenG helped us communicate with clarity during a time when confusion could have led to missed opportunities for thousands of people. Their team moved fast, thought strategically, and became a critical extension of our work.”
— Vermont State Housing Authority Program Director
Key Takeaway
When the message matters as much as the mission, it takes more than just a marketing vendor. It takes a partner who can translate urgency into clarity and connect the right people with the right help at the right time. That is what FourteenG delivered.
