Smash Avenue
Ads | Print | Website | Social Media | Merchandise
Inside the Project
Breaking the Mold: How FourteenG Helped Smash Avenue Launch a Brand-New Category of Entertainment
Overview
Smash Avenue came to FourteenG with more than a business idea. They had a bold, new experience to introduce to the public. As Connecticut’s first Rage Room, they needed more than a website or a flyer. They needed a full digital strategy that would educate the market, build trust with first-timers, and turn curiosity into bookings.
That is exactly what we set out to do.
The Challenge
Smash Avenue was launching a new kind of entertainment that most people had never heard of. The idea of walking into a room to break stuff for fun or stress relief wasn’t just unfamiliar. It needed explanation. On top of that, they needed a custom-built booking system that could manage multiple rooms, packages, time slots, and add-ons, all across more than one location.
The challenge wasn’t just about design. It was about building clarity, confidence, and excitement around a brand-new category.
How We Partnered
FourteenG didn’t just deliver assets. We helped build a foundation. Our team created a strategy that combined brand education, bold visuals, and easy-to-navigate tools to make the Rage Room experience accessible and exciting. From website to merch, every piece had a job: to answer questions, ease hesitation, and inspire people to say, “Let’s do this.”
What We Delivered
- SEO-Driven Website Development
Built a custom site with a fully integrated multi-location booking engine - Booking System UX
Designed a backend solution that handles variable pricing, time slots, add-ons, and packages across locations - Print and Digital Marketing Collateral
Produced flyers, signage, and ads tailored for both street teams and in-venue promotions - Social Media Strategy
Created brand-aligned content that introduced the concept and built community excitement - #JustSmash Campaign
Launched an awareness campaign that answered the core questions: What is a Smash Room? Why would I go? How does it work?
Results
- Successful launch of Connecticut’s first Rage Room
- Growth from one location to a flagship venue at Foxwoods Resort Casino
- Strong brand recognition and consistent increase in bookings
- Built a following that included repeat customers, influencers, and group events
- Created a concept that became a go-to experience at one of the region’s largest entertainment destinations
Testimonials
“FourteenG helped us turn a crazy idea into a legit business. They didn’t just design our site. They gave us the tools to explain, promote, and grow something people had never seen before.”
— Shaun Chambers, Owner
Key Takeaway
When you are launching something new and unfamiliar, your marketing can’t afford to guess. It needs to educate, excite, and convert all at once. That is the kind of launch strategy FourteenG brings to the table.
