Uconn Health
Multicultural Marketing | Print | Illustration | Branding
Inside the Project
Bridging the Gap: How UConn Health Built Trust and Empowered Communities with FourteenG
Overview
UConn Health’s Disparities Institute had a big mission: reduce barriers to care and improve health literacy for underserved communities across Connecticut. They needed more than just materials and messaging. They needed a marketing partner who could listen closely, collaborate deeply, and build long-term trust with the people they serve.
That’s where FourteenG stepped in.
The Challenge
UConn Health was working to address widespread health disparities affecting low-income and BIPOC communities. They aimed to position themselves as a trusted leader in health equity. But making real progress required more than good intentions. They needed a strategy that simplified complex health information and connected authentically with the people who needed it most.
How We Partnered
FourteenG didn’t come in to hand over a plan and walk away. We embedded ourselves in the work, joined internal and community meetings, and acted as a true extension of their team. Our goal was to co-create a campaign that resonated from the ground up.
Together, we launched the Equal Coverage to Care Coalition (EC2C) with a clear purpose: make health information accessible, inclusive, and empowering for everyone in Connecticut.
What We Delivered
- Developed the EC2C Brand
Created a bold identity and messaging framework that reflected community voices. - Crafted Accessible Materials
Designed print and digital content that simplified healthcare topics using real language and visuals people could relate to. - Led Community Activation
Organized workshops and events that created face-to-face connections and strengthened trust. - Prioritized Representation
Made sure people saw themselves reflected in every touchpoint, both visually and culturally.
Results
- Greater awareness of health literacy tools
- Improved ability to navigate insurance and healthcare systems
- Stronger participation in outreach events and educational workshops
- Measurable increases in trust and engagement with health messaging
Testimonials
“FourteenG brought a unique blend of expertise in both marketing and healthcare equity. We saw a real change in how our communities understood and acted on our messaging.”
— Deniese Smith, UConn Health
Key Takeaway
If your organization is tackling complex, systemic challenges, the right marketing partner can help turn your message into real movement. At FourteenG, we don’t just build campaigns. We build trust and help you lead with purpose.
