If you’re looking to build trust in your brand, one of the most powerful tools is client testimonials. Testimonials give potential customers an insight into how your product or service has helped others in similar situations. They also allow you to showcase your brand story in an authentic way. But…

As a small business owner, you understand the importance of online reviews for your business. Positive reviews not only help to build your online reputation but also increase your visibility and credibility. Unfortunately, getting reviews can be an uphill task for most small businesses. Here are some useful tips on…

As a project manager, one of the most challenging aspects of any project is managing scope creep. Scope creep refers to a situation where project stakeholders introduce additional requirements, features or deliverables to the project without adjusting timelines, resources or budget. This phenomenon can be frustrating and can result in…

Good is good enough, don’t let perfection be the enemy of good. Your ideas are often worthless unless you have the tools and skills to execute them. Even the best and brightest creators/entrepreneurs fall victim to “Idea Overload.” Just think, how often are you in a creative meeting, on the…