Good is good enough, don’t let perfection be the enemy of good. Your ideas are often worthless unless you have the tools and skills to execute them. Even the best and brightest creators/entrepreneurs fall victim to “Idea Overload.” Just think, how often are you in a creative meeting, on the couch or even in the shower when that game changing Idea strikes?
Do you even get the opportunity to make a note in your phone before your mind begins to race? Instantly thoughts of a bigger and better idea begin to form, often finding areas to improve upon the initial inspiration. By the time you take a step back your idea no longer resembles the original concept but instead, it has transformed into an intricate business venture that requires just as intricate of a marketing strategy to execute it.
Without even realizing it the moment you began to “improve” upon that initial idea, is the moment you began to KILL it. Here are four reasons why your IDEAS are killing your business.
1. Ideas are like opinions, everybody’s got one.
Chances are this isn’t the first time your “game changing” idea has been thought of, and it won’t be the last. Ideas alone aren’t the things that set creators and entrepreneurs apart from their competition. It’s their EXECUTION of these ideas which makes the true difference.
Far too often creators have an abundance of ideas that are simply just too difficult to implement in a fast moving environment like owning a business. The more unique the idea the more difficult it will be to apply, making it less likely to ever even get off the ground floor. Ideas don’t work unless you do. In order to truly get your ideas off the ground it’s important to keep them as simple as possible (initially).
2. Small “Improvements” often equal more hurdles.
3. Idea Overload creates stagnation.
4. Don’t be satisfied becoming the “Ideas Guy”
Generating creative ideas are fun, but can give you a false feeling of fulfillment. The “Idea Guy” can generate millions of amazing new business ideas all more exciting and creative than the last. The problem with the idea guy becomes his uncontrollable urge to share these ideas with any and everyone they encounter, in turn making him less likely to ever pursue them.
This is known as “Symbolic self-completion,” simply sharing an idea or goal gives you the feeling as if you’ve already accomplished it. The more intriguing an idea the more compelled you are to share that idea. Resulting in feeling as if the work is already completed. Making it even less likely to be executed. Don’t become the “Idea’s Guy,” make sure to be patient and always take time to Organize, Prioritize and EXECUTE your ideas!
